Influencer Outreach For ALL

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I already shared how we used influencer marketing to help readers discover ELLIE IS COOL NOW.

(Read here if you missed out!)

But I gotta tell you, this decision came a lot easier to Alex, my co-author, than to me. Selling wasn’t a natural thing to me. And even though we were giving it to readers for free through Wattpad, make no mistake – we were selling.

And selling is an art form all it’s own.

The first time I posted on Instagram about ELLIE, I didn’t even put a link to the story. Asking people to read felt… uncomfortable. But oh man, I wanted them to read.

I knew that awkward whimper every time I posted couldn’t go on.

And I decided to do what needed to be done to change it.

Y’all. I love to write. I dream in stories and I think in plot points, but what I’ve learned watching ELLIE explode on Wattpad is that a passionate readership is its own stunning love affair. It makes the hours alone in the room feel even more rewarding. Because after the writing is done, the readers are the ones who give the story a whole new life.

Learning to create meaningful campaigns with influencers is an incredible, versatile tool to get your story in front of readers who will fall in love with it.

And once you learn how to work with influencers to help build your readership, you can turn around and recreate the magic again and again.

For every book you publish.

For any platform you publish on.

And I want that for you. I want that for me.

I want that for every dedicated writer with a story to tell. This influencer table is overflowing with delicious food and room to spare.

If you’re an author, if you have a book out RIGHT NOW, or will have one out soon, if you want to learn a strategy to sell your book using influencers, drop me a comment and I will tell you more about a supacoo way to do JUST THAT!

Finding an Audience

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Now that the writing of ELLIE IS COOL NOW is wrapped (but new chapters are still being posted weekly on Wattpad — we like to keep y’all in suspense), I wanted to share a little bit about the ride.

First, some back story:

ELLIE IS COOL NOW is the rom-com I’m co-authoring under the pen name, Faith McClaren, and we publish chapters every week on the free reading platform, Wattpad.

My co-author, Alexandra Grizinski (pen name, Victoria Fulton), and I began posting our story at the end of May.

On August 27th, we were selected for a featured list on Wattpad, curated by the brilliant minds at Wattpad HQ.

One week later we were longlisted for the yearly celebration of storytelling known as the Watty Awards.

We were shortlisted.

Then we won.

It’s been a dream come true + a blast and there’s more to come.

But it didn’t happen by magic. (Okay, maybe a little magic. We are unicorns after all.) When Alex and I jumped aboard this train, it took a minute to find our seats in the first class cabin where all the popular books seemed to be hanging out.

Then we had an idea. A coffee-fueled epiphany.

And fortunately we knew exactly who we needed to help us make it happen.

Our friend (and Alex’s business partner), Jenny Beres specializes in Influencer Outreach Strategy. It’s a talent she’s employed with top clients and companies to get them the best advertising bang for their buck. So we thought, if she could do it with skincare, why couldn’t she do it with our book?

We know that what sets stories apart — in any sense, and not just on Wattpad — is reader engagement. On Wattpad, that meant numbers. Eyes on the story. Votes. Comments and interaction. In a sea of free content, what brings new readers is visibility.

Jenny used her skills as “the LeBron James of Influencer Outreach” (direct quote from her Linkedin), to create an influencer campaign at a price point we were excited about.

That campaign began the first week of August.

Now, if you’ve read this whole post (hi, you’re awesome) then you’ll know all the baller sh*t hit the gilded fan the third week of August.

It is not a coincidence. It’s a direct result of marketing.

This week we climbed over the 60k reads wall. We get to share our story with readers who LOVE it. We have found our spot by the window in the first class cabin and we just ordered a bottle of champagne.

I know a lot of us are writers with books coming out – or already out. Many will be writers with books coming out. To most of us — myself included — marketing is an opaque and terrifying orb of mystery. But here is an example of when it worked.

I would love to hear: have any of you used influencer outreach for any of your books?

Let me know in comments!

xo,

Rebekah

Writing is the JOB

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Here’s the thing: I don’t actually think it is any easier to show up to the work we feel required to do — the work with immediate financial return — than to show up to our creative work.
 
Both require commitment. Both present challenges. Both can be frustrating/exhilarating/mind-stretching.
 
The difference is how we value the creative work – how we allow ourselves to treat it.
 
When my son was 2-years-old and I decided to commit to the WRITER in me dying to run free, I had to confront the idea that as a stay-at-home-mom my writing could always be placed on the back burner.
 
Right behind the mac ‘n cheese and broccoli.
 
I had to begin to shift my thinking from:
 
First, I take care of everything that needs to be done around the house, I make sure to play for a few hours with my son, I get dinner prepped, and THEN I can write if I am not asleep on the couch by seven pm.
 
To:
 
The house can be messy, or someone else who lives here can pitch in. I can hire a babysitter occasionally. We can order take-out. My husband can put the kid to bed. Screen time will not kill my child – I want to finish this scene.
 
The writing MATTERS, it is real and important and I have a right to pursue it.
 
My job as a mom remains demanding. My job as a freelance editor and book biz coach continues to require energy and time. I am a social butterfly who loves to hang out with friends and go do fun things in LA.
 
My writing WILL NOT be put on the back burner no matter what else winds up on my plate.
 
My plate is full with valuable, interesting things and I am lucky.
 
We cannot achieve the big dreams we harbor inside without agreeing to make big changes to the way we view our passions.
 
YOUR writing is a job worthy of YOUR time.
 
Value the creative life and the creative life will begin to pour out of you.

5 Steps to 500 Words

TGI the Weekend!

I’m blacking out time on my schedule to write some words, but I thought it might be fun to drop some knowledge about HOW I get 500 words NO MATTER WHAT.

1. Decide the writing will happen and you will enjoy it. So much of the story around writing is about how HARD it is. How challenging it can be to get what’s in your brain out on paper (or a Word doc). I won’t lie to you and say the writing always feels like shooting rainbows out of my fingers, but – especially in the drafting phase – I always remind myself that this is a chance to purely create. It’s alchemy with words. It’s FUN. Even when it tries to convince me it’s HARD.

2. Set the scene. I know writers who need it dark, with candles flickering, music playing. I know writers who exclusively write in cafes with bustle and noise all around them. It doesn’t matter how, but find a way to use your senses, and habits, to trigger your creative brain. It doesn’t have to be the same every time either. Honoring the time with your story is what matters.

3. Set a timer on yourself. This can be a few hours, or 30 minutes or whatever you want. But having a window for the words helps. It’s like how having a deadline can spur you to finish a project. It will help you stay with your writing instead of slipping onto Instagram, or taking one of those Buzzfeed quizzes where you make a pizza and they reveal the color of your soul.

4. Write forward. Once you get momentum going, try to stay with the forward motion until you hit a goal. You can always go back and edit after. But you can’t edit at all if you don’t write the words to begin with!

5. Reward yourself WHEN you succeed. Celebrating the victory of setting a writing goal and then meeting it is SO IMPORTANT. Sometimes, when I need to get a lot of words in one day, I will set little rewards up for hitting 500 word increments – a fresh cup of tea, a walk with my dogs, playing a round of Mario Party with my son – and then I will give myself a big reward at the end of the day. This usually involves wine and Netflix, and it’s glorious because I did the work and I loved the process and, best of all, I WANT to do it all again tomorrow.

COMMIT

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WRITING DOESN’T HAVE TO BE A HOBBY.

When I was 26 -years-old, I moved to Brooklyn with my husband and son. The move was for my husband’s career — at the time my career was caring for my then two-year-old son. But I had always WANTED to write. To be a WRITER. I had dabbled in it for years- mostly with one act plays and screenplays that lived in perpetually unfinished states of being.

Writing was a hobby, for me, not a career.

I will never forget the moment that changed. I was sitting on my front stoop watching my son draw with chalk on the sidewalk. The sun was low and everything was bathed in orange and pink light. I had just started writing my first novel EVER and I was in that heady stage of early romance with the process. It was unfamiliar and sexy and deeply, unthinkably terrifying.

It was a beautiful evening, and I was doing what I had always done with my time — and LOVED doing — except one thing had changed.

ME.

My fingers itched to type. My head swam with a character’s voice. I was in another world and it was exactly where I wanted to be. Right then and there, I knew I had to commit.
I had to call myself a WRITER.

I had to admit I wanted to make money with my craft. I had to claim the time necessary to get there. Because I wanted it for more than a hobby — I was love-drunk with it and I never wanted to break up. I knew that in order to get where I wanted to go, I had to stop pretending there was anywhere else I COULD go. That any other thing would ever be ENOUGH.

Making the transition from I WRITE IN MY SPARE TIME to I AM A WRITER takes nothing more than a moment of choice. For me, that moment was there on a red brick stoop outside my Brooklyn pad, watching the sunset and knowing I had work yet to do that day. Every time I sit down to write, I commit again. I’ve been committing for seven-years straight. Through multiple novels and screenplays, ghostwriting jobs, and MANY ups and downs in the publishing industry.

I KEEP ON COMMITTING.

If you want to be a writer – then you are one. You don’t need permission. You just need to commit.

MORE

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Today we signed a lease for a new place in LA, and we’re so excited, but not just because it’s bigger, with a yard and a pool and a cute little patio, on a quiet tree-lined street, but because we just did a thing neither of us ever really expected we’d do. And we LOVE surprising ourselves.

Six years ago, we were living in Brooklyn, and we needed to move. Our grocery store had closed down, which had changed the landscape of our neighborhood dramatically – something you can really only understand if you have lived in New York City. I couldn’t imagine committing to another apartment, because that meant committing to Brooklyn for another year. So we didn’t. We found a house back in Texas, and we left.

For years I have gone back to that moment, the moment I chose to leave. I’ve examined it from different angles, in different light, under a microscope of new experience, lessons learned. I never question my choice, but recently I began to question the reason behind it. I was afraid of that really being where I lived. I was afraid of not making it there. I couldn’t commit because I didn’t believe I was capable, or it was right.

We don’t have to move in LA. Our apartment is nice. We have a Starbucks right across the street. Our landlord is low-key. But still I knew— as I began to make new commitments in LA, and my son wanted friends over, wanted space, more autonomy, and my dreams began to take shape in big ways— we were starting to outgrow the walls of our apartment.

Examining your feelings can be SCARY. It always surprises me what I’m actually feeling at all when I take the time to look closely. When I saw this house was for lease, I knew, in that small place reserved for absolutes, this was my house. It was easy to choose it, and then easier to pursue it with bulldog tenacity. Then easier still to work through the challenges that arose, the fears, the stretching. It was easy because I DECIDED it would be.

Guys. I cannot stress to you enough how important that part of the equation is. Deciding to believe, or not believe, will make the difference. Faith is not about what it visible and proven, it is about what you believe without seeing.

So when I signed the lease today, sent the money, drove by again to glimpse my future, I wasn’t scared of all the unknown ahead of me. I was excited for all the growing I get to do in that bigger, brighter house. Because now there is space for something MORE.

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W*nt

I put a timer on my life in LA.

Subconsciously, in subtle, but subverting ways, and because I thought that wanting to be here, wanting this life, this spot, this experience, needed to be justified in order to be valid. Then, and WAY WORSE, I realized, it wasn’t just LA I had put a timer on – it was EVERYTHING.

Somewhere along the way I made my DESIRES something I had to prove valid.

Something I had to justify wanting at all.

Over the summer, my family spent time back in Texas. A lot of time. More than we expected. And it was good, and joyful, and meaningful for us to be close to our families again, living alongside them and seeing all the changes, laughing, crying, complaining about the heat. But it also opened my eyes to something surprising.

I WANT to live in LA – and not because I don’t love Texas. Not because I don’t long to be near my family. Not because LA is better — life is much more complicated than better or worse. And it wasn’t because I want to MAKE IT. It wasn’t for any other reason than…

I wanted this – that’s it.

I choose this place. This journey. We all choose it – my husband, son, and I.

And we don’t have to validate our choice.

I don’t have to validate it and I don’t need a timer.

I never DID.

I only thought I did because…

I thought WANT was a dirty word.

Like NEEDING is better. Like SUPPOSED TO is somehow more justified or noble.

As if something deemed noble — like a calling, like a destiny, like a purpose — is better than wanting it and going for it and that’s it. Want is not inherently selfish — though, yes, it can become that way. Just like money is not evil, though many evil people seek it, acquire it, misuse it. Same with power. Same with fame.

WANT is desire, and passion and drive. WANT is why we keep going when supposed to, need to, because I should, dies on the vine.

And also…

Choosing is scary AF.

Because when we choose, we say goodbye to option B through D. We can’t keep daydreaming about the what if because now we’re living the RIGHT THIS EFFING MOMENT.

Choosing means saying yes everyday even when we want to throw in the towel. Choosing means not blaming anything, or anyone, for the shit along the way, because WE chose, and we DID have other choices — we always have other choices. It’s scary because..

What if we choose from that want then what IF we are wrong?

The day after I got back to LA, carrying all this new WANT, and CERTAINTY, and HELL YES, inside me, I went shopping with my friends. It was one of those afternoons where you talk deep and long while winding through Bloomingdales, trying on make-up and dresses and dreams, where you end up sipping Rose at an outdoor cafe, bathed in sunset and satisfaction.

It was the kind of day where you choose something just because you can. I chose Jimmy Choo sunglasses. I am really happy with my choice.

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What you want can be yours. You just have to CHOOSE.

And then you have to be willing to live that choice everyday.

 

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